- Campaign and social photoshoots
- Collaborate with Global Brand & Marketing to ensure all Artistry & Color content supports and drives the Global Brand Vision and business objectives
- Creation and implementation of consistent Artistry Education Direction & content for Beauty Brands across Global markets
- Develop Education & Artistry Content including but not limited to:
- Artistry direction/lookbooks
- Tips/Techniques/Face Charts/Makeup Direction
- Produce video content around tips/techniques/artistry
- Deliver artistry at Train the Trainer, Artistry Summits & Digital Artistry Curriculums Global Artistry & PR
- Develop new content to support company initiatives while focusing on continual improvement of existing content based on the evolving needs of the business
- Editor Desksides
- Innovation
- Manage and produce Global Education content development projects to reflect the needs of key stakeholders and markets for digital, classroom and in-store
- Makeup application for curated content
- Global Artistry & PR
- Seasonal Video Content
- Packaging
- Partner with E-Commerce and Digital teams for artistry direction
- Press interviews
- Product and Tools Development, ideation and feedback
- Product & Brand Launch events Globally – teaching Masterclasses and application demonstrations
- Provide expertise for instructional product marketing materials
- Research & Development
- Seasonal Video Content
- Trainings, Workshops & Masterclasses
- Work with PD/ Marketing / Creative at point of concept kick off to drive global launch success, inspiratio and Direction.